TV viewers and advertisers have
come to expect near-perfect quality in terms of availability. A
10-second drop-out during prime time is considered a major failure.
When introducing new television distribution technologies such as
digital terrestrial television (DTT) or IP Television over xDSL/fibre,
the TV viewer will compare the new service to the old and automatically
expect the new service to match or exceed the old in terms of picture
quality and availability. If this is not the case - either due to
technical difficulties or human error - the new service will quickly be
perceived as being problematic and unreliable. Restoring the reputation
of the service is both a time consuming and costly process involving the
combating of non-linear factors such as negative press coverage,
neighbours talking and rumours in general.
The best way to avoid this negative spiral is to actively manage the
service quality in the network. This implies a need for continuous
monitoring so that potential problems can be detected and corrected as
fast as possible.
BRIDGETECHs main focus is the area between the video and networking
sphere, acting as a facilitator between the two. |
